Keywords: Structural equation modelling
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Journal Articles
International Marketing Review (2016) 33 (3): 405–431.
Published: 09 May 2016
...Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim; Jörg Henseler; Christian M. Ringle; Marko Sarstedt Purpose – Research on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can...
Journal Articles
International Marketing Review (2016) 33 (3): 376–404.
Published: 09 May 2016
...Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim; Nicole Franziska Richter; Rudolf R. Sinkovics; Christian M. Ringle; Christopher Schlägel Purpose – Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing...
Journal Articles

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