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Keywords: Structural equation modelling
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 405–431.
Published: 09 May 2016
...Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim; Jörg Henseler; Christian M. Ringle; Marko Sarstedt Purpose – Research on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 376–404.
Published: 09 May 2016
...Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim; Nicole Franziska Richter; Rudolf R. Sinkovics; Christian M. Ringle; Christopher Schlägel Purpose – Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (6): 574–596.
Published: 26 October 2012
... Publishing Limited 2012 Value perceptions Impression management Emerging markets Consumer behavior Structural equation modelling Luxury brands Brands Consumer behaviour United Kingdom United States of America India Malaysia Zeithaml (1988) defines value as an overall assessment...
