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Keywords: Subsidiary
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2020) 37 (2): 377–396.
Published: 12 May 2020
...Anders Pehrsson Purpose Establishment of wholly owned subsidiaries in a foreign market is central to international marketing because sole ownership and high commitment facilitate firm's marketing in the local market. Drawing on knowledge-based theory, this study extends the current understanding...
