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Keywords: Supermarkets
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Journal Articles
DEVELOPMENT OF SUPERMARKET TECHNOLOGY: THE INCOMPLETE TRANSFER PHENOMENON
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1988) 5 (1): 20–30.
Published: 01 January 1988
...Suk‐ching Ho; Ho‐fuk Lau Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have...
