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Keywords: Swift guanxi
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (5): 1044–1073.
Published: 16 July 2024
...Lala Hu; Diana A. Filipescu; Albena Pergelova Purpose The aim of this study is to understand how digital platforms and context-specific characteristics of China – such as swift guanxi – affect opportunities for small and medium enterprises (SMEs) entering this market. Design...
