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Keywords: Technological innovation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1997) 14 (6): 445–460.
Published: 01 December 1997
...Ricardo P. Leal; Thomas L. Powers Technological innovation is a major competitive input that directly translates into long‐term competitive advantage. Presents the results of research that examines innovative activity by country, based on several measures of technological performance. The patterns...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1992) 9 (5)
Published: 01 May 1992
... MCB UP Limited 1992 Competitive advantage Franchising Technological innovation International Franchising in the Context of Competitive Strategy and the Theory of the Firm International Franchising 5 Sandra M. Huszagh and Fredrick W. Huszagh University of Georgia, and Faye S. McIntyre...
