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Keywords: Technology
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Journal Articles
International Marketing Review (2015) 32 (1): 29–51.
Published: 09 February 2015
... construct formed by four dimensions: product development capability, innovativeness, strategic capability, and technological capability. The results also indicate that all four dimensions of the innovation capability scale are positively and significantly associated with export venture performance...
Journal Articles
International Marketing Review (1997) 14 (2): 92–106.
Published: 01 April 1997
...Manucher Farhang Develops a conceptual framework for transfer of technology between firms across borders. Uses the experience of Swedish firms in China to suggest some operational guidelines for international managers. © MCB UP Limited 1997 China Marketing Technology For many...
Journal Articles
International Marketing Review (1996) 13 (6): 22–42.
Published: 01 December 1996
... by improving technology and marketing capabilities for coping with rapid changes in the global marketplace. Uses the PIMS database to examine the impact of such capabilities on a firm’s performance. Indicates that companies with higher technology and marketing capabilities tend to expand into international...
Journal Articles
International Marketing Review (1994) 11 (1): 7–31.
Published: 01 February 1994
...Roy Rothwell The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also...
Journal Articles
International Marketing Review (1988) 5 (1): 20–30.
Published: 01 January 1988
...Suk‐ching Ho; Ho‐fuk Lau Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have...

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