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Keywords: Telecommunication industry
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 734–754.
Published: 21 May 2021
... Absorptive-capacity Cross-border transfer of knowledge Emerging markets Pakistan Telecommunication industry For foreign MNEs operating in emerging economies, the barriers to cross-border knowledge transfer and recipients’ inability or limited capacity to absorb knowledge can reduce...
