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Keywords: Textiles
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Journal Articles
Market selection for international expansion: Assessing opportunities in emerging markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2007) 24 (2): 208–238.
Published: 24 April 2007
...). Sema Sakarya can be contacted at: tapans@boun.edu.tr Emerging markets Globalization Competitive advantage Textiles Turkey United States of America Comparative research of emerging market potential is a costly exercise for international marketers confronted with a multitude of diverse...
