... advertisements from two European countries widely differing in their level of masculinity – the UK and The Netherlands. The results indicate that a country’s masculinity index is hardly related to the use of gender stereotyping in printed advertising, potentially implying that other factors underlie the use...

... The Netherlands USA The Relative Importance of Products' Environmental Attributes: A Crosscultural Comparison Ven Sriram Morgan State University, Baltimore, Maryland, USA and Andrew M. Forman Hofstra University, Hempstead, New York, USA Products' Environmental Attributes 51 Received December 1992 Revised...