... prioritization;quality of execution; and a systematic stage‐and‐gate new product process. Explains the implications of each of these eight factors– what they mean in terms of management action. Cycle time reduction and time to market are overriding concerns in the study. Identifies the four most...

...Susan J. Hart; Michael J. Baker A recent focus of attention in the new product development literature has been the need to quicken the process of development in order to decrease “time‐to‐market”. Various amendments to the traditional activity‐stage models have been proposed, but few deal directly...