... model of international trade. Findings The authors find that each improvement in a world ranking of a country’s reputation for products (in a target country) is associated with a 2 percent increase in exports to that particular country; the effect is equivalent to the importing country decreasing...

... be interesting in the future to examine the possible determinants of EI service quality as well as the existence of trade‐offs between service quality and service assortment. Practical implications Practical implications can be drawn for both the EIs as well as the current or potential users of EI services...

...James Agarwal; Terry Wu The transition from a command economy to a market‐based economy has been remarkably successful in China. After 15 years of negotiations, China finally joined the World Trade Organization (WTO) in December 2001. Because of trade and investment liberalization under the WTO...

... of foreign origins. The structure differs somewhat when respondents evaluate their own country and products. Implications for marketing and research are drawn. © MCB UP Limited 1990 Consumer behaviour Hungary International marketing Products Trade Image Product quality International...

...C.W. Neale; David Shipley Countertrade is a widely prevalent mode of trading among Eastern bloc nations. Countries and companies which wish to export to them can gain a strong competitive edge by incorporating a willingness to countertrade into their product offering. This article reports findings...

...Jacob Naor There is of late a renewed interest in trade opportUnitieS with the USSR and Eastern bloc nations. The availability and accessibility of marketing research on Socialist countries is thus an issue that is assuming increasing importance. This article provides an overview of major East‐West...