..., 1994 ; Knight and Cavusgil, 1996). To be classified as an INV the firm must have had at least 25 per cent of its total sales in multiple foreign countries within the first year of firm inception. Trade fairs International business Cross‐cultural studies Small enterprises Ireland New Zealand...

...F.H. Rolf Seringhaus; Philip J. Rosson This paper brings together two significant export management issues: international trade fairs and export promotion. Trade fairs play a market development and expansion role while export support is aimed at building foreign market capability. This study...

... Industrial marketing International trade Trade fairs International Marketing Review 9,4 Using the Interaction Approach to Understand International Trade Shows 32 Gillian Rice Received November 1990 Revised July 1991 American Graduate School of International Management, Glendale, Arizona, USA March 1992...