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Keywords: Trademarks
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2000) 17 (3): 272–286.
Published: 01 June 2000
...Irvine Clarke, III; Margaret Owens Parallel importation, the selling of trademarked products through unauthorized distribution channels, can erode trademark image, strain channel relationships and disrupt global planning efforts. With the recent changes in federal court precedent and the landmark...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1989) 6 (3)
Published: 01 March 1989
...Sak Onkvisit; John J. Shaw This article examines the strategic, legal, and research implications of trademark decisions in an international context. The focus of the investigation is on the strengths and limitations of each branding strategy (e.g., brandless product, private brand, multiple brands...
