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Keywords: Transferability
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Journal Articles
Verifying rigor: analyzing qualitative research in international marketing
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2021) 38 (6): 1289–1307.
Published: 12 August 2021
... the trustworthiness dimensions of credibility, transferability, dependability, conformability and ethics. Research limitations/implications This paper highlights the importance of incorporating strategies for assessing the quality of qualitative research in IM research. Since the analysis only focused on IMR...
