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Keywords: Travel intention
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Journal Articles
Consumer pandemic animosity: scale development and validation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (6): 1417–1442.
Published: 01 September 2022
... identifying two levels of animosity (i.e. beliefs and emotions). Moreover, the structural model shows a significant and unique impact of pandemic animosity on consumer purchase intentions and travel intentions. Originality/value This is the first empirical study proposing a new scale to measure...
