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Keywords: Trust and resource base view
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Journal Articles
Mahmoud Abdulai Mahmoud, Matilda Adams, Aidatu Abubakari, Nicholas Oblitei Commey, Adelaide Naa Amerley Kastner
Journal:
International Marketing Review
International Marketing Review (2020) 37 (2): 273–297.
Published: 07 April 2020
... 2020 Emerald Publishing Limited Licensed re-use rights only International marketing Social media Marketing capabilities Export performance Commitment Trust and resource base view Social media platforms offer firms accounts that are exclusive to them, and they are able...
