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Keywords: Turbulence
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (3): 211–230.
Published: 24 May 2013
... and negatively related to export performance in a linear way, respectively. Export market exploration improves export performance under high levels of export market turbulence. Balancing export market exploitation with export market exploration enhances export performance. High levels of export market...
