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Journal Articles
International Marketing Review (2010) 27 (3): 316–337.
Published: 01 June 2010
... of Turkish retail firms, but it does not intend to claim generalizability to all emerging country firms. RQ2. What are the factors that influence the IP of these firms? RQ3. What is the role of matching in this process? Turkey provides a good research base to this end since...
Journal Articles
International Marketing Review (2010) 27 (3): 272–294.
Published: 01 June 2010
... and transaction cost specific variables in a new manner. We test hypotheses derived from this framework by concentrating on FDI emanating from one EC, i.e. Turkey. There is a paucity of empirical research on global strategic location strategies of Turkish MNEs. The only notable exception is a recent survey...
Journal Articles
International Marketing Review (2010) 27 (2): 245–262.
Published: 27 April 2010
... ingredient in the internationalization of emerging market MNCs; and to offer examples of internationalization from one emerging market, Turkey. Design/methodology/approach This is a critical literature review integrating two strands of literature, the institutional, market‐centered and resource‐based...
Journal Articles
International Marketing Review (2007) 24 (2): 208–238.
Published: 24 April 2007
...). Sema Sakarya can be contacted at: tapans@boun.edu.tr Emerging markets Globalization Competitive advantage Textiles Turkey United States of America Comparative research of emerging market potential is a costly exercise for international marketers confronted with a multitude of diverse...
Journal Articles
Journal Articles
International Marketing Review (2004) 21 (4-5): 462–473.
Published: 01 August 2004
...) targeted the needs of the large growers. © Emerald Group Publishing Limited 2004 Exports Promotion Open systems Social networks Colombia Turkey Export promotion organizations (EPOs) aid local business communities to market their products better in the international marketplace...
Journal Articles
Journal Articles
International Marketing Review (1994) 11 (2): 16–32.
Published: 01 April 1994
...), Turkey, and South Africa (The Outspan Organization and Unifruco Ltd). Identifies selected firms′ export behaviour, export objectives, export stimuli, and export inhibitors. Explains the concept of export success and delineates profiles of successful exporters. Concludes that fresh fruit and vegetables...
Journal Articles
International Marketing Review (1992) 9 (3)
Published: 01 March 1992
...I. Atilla Dicle; Ulku Dicle Explores the effects of some major changes in the official government export policies in Turkey. Special emphasis is placed on export incentives, management strategies and performance of export trading companies. © MCB UP Limited 1992 Export Management...
Journal Articles
International Marketing Review (1988) 5 (1): 7–19.
Published: 01 January 1988
...Fred Miller; A. Hamdi Demirel The article examines the Turkish beer market and the experience of Turkey's most successful brewer, Efes Pilsen, within that market. Using the product life cycle, it describes the development of the market and Efes' competitive strategies. It assesses the impact...

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