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Journal Articles
International Marketing Review (2024) 41 (7): 1–22.
Published: 26 December 2023
...Dorothy Ai-wan Yen; Benedetta Cappellini; Jane Denise Hendy; Ming-Yao Jen Purpose The COVID-19 pandemic has caused severe challenges to ethnic minorities in the UK. While the experiences of migrants are both complex and varied depending on individuals' social class, race, cultural proximity...
Journal Articles
International Marketing Review (2016) 33 (6): 781–805.
Published: 14 November 2016
..., representative of the national populations in the UK (500) and Spain (400), two of the countries in which the weight of the financial system on the gross domestic product is much bigger than that of other European countries. The research hypotheses were tested by conducting a multi-group analysis with covariance...

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