... (POI) retailers. While consumer CBEC purchasing involves uncertainty, it is particularly challenging toward POI-retailers due to their unfamiliarity, hampering consumer purchasing and relationship building. Past research overlooks how purchase intentions can be increased in the presence of uncertainty...

... International marketers Uncertainty Decision-making Learning Heuristics 29 07 2020 22 02 2021 12 08 2021 20 11 2021 03 12 2021 © Simone Guercini and Susan Maria Freeman 2021 Simone Guercini and Susan Maria Freeman Published by Emerald Publishing Limited...

...Giovanna Magnani; Antonella Zucchella Purpose The purpose of this paper is to explore uncertainty-coping strategic actions in the internationalisation strategy of entrepreneurial ventures, encompassing born globals/international new ventures, enduring established internationalisers, old born...

... in economic growth and economic uncertainty impacts franchisors’ desire to expand abroad on a continual basis. Research limitations/implications Researchers in international franchising should not only focus on host market environmental variables (pull factors), but also on conditions in the home market...

... with input from studies on dynamic capabilities, entrepreneurship research and research on management under uncertainty. Findings – The realistic assumptions of the model imply that it is relevant for understanding the dynamics of strategy and management of the MBE. Research limitations...

... networks of cooperation rather than external control structures. International supply chain management is proposed as a process of internationalization representing the implementation of a global uncertainty‐driven new network orientation. A network orientation is proposed to encourage more integrated...