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Keywords: Uncertainty avoidance
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (6): 1509–1530.
Published: 14 November 2023
..., 2021 ; Reinhart, 2023). Yet, the USA and Korea differ prominently in their national culture; Korea has a high uncertainty- and contact-avoidant culture, while the USA represents a low uncertainty-avoidant culture (Hall, 1966 ; Hofstede and Hofstede, 2004). Such discrepancies in their uncertainty...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (2): 387–411.
Published: 04 November 2020
...B. Elango; Nitin Pangarkar Purpose This study uses the notions of institutional harshness and uncertainty avoidance in the home country to explain the choice between direct and indirect exporting strategies by emerging market firms. Design/methodology/approach This study is based on a dataset...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2019) 36 (3): 445–463.
Published: 07 December 2018
...Nabil Ghantous; Amro A. Maher Purpose Previous literature has reported inconsistent findings regarding the impact of uncertainty avoidance (UA) on intercultural experiences. This includes positive, negative and insignificant associations between UA on the one hand and cosmopolitanism or comfort...
