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Keywords: Value co-creation and capture
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (5): 911–937.
Published: 08 July 2024
... method to unpack the collective contest over the interpretation of value co-creation and capture from ridesharing platforms in contexts marked by weak institutions and underdeveloped markets. Findings Collective contest over the interpretation of digital business models may give rise to competing...
