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Keywords: Worldwide web
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (2): 181–207.
Published: 24 April 2007
... Emerald Group Publishing Limited 2007 Worldwide web Advertising Advertising media Gender South Korea United States of America Over the past three decades numerous studies in the field of communication, marketing, psychology, sociology, and gender studies have investigated gender role...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (6): 661–677.
Published: 01 December 2003
... for ethnic portals are presented. © MCB UP Limited 2003 Internet marketing Worldwide web Portals Electronic commerce Marketing China The Internet is increasingly becoming a powerful medium for global marketing communications (Angelides, 1997 ; Carey, 1998). Today, the landscape...
