Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Worldwide web
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross‐cultural comparison of web advertisements
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2007) 24 (2): 181–207.
Published: 24 April 2007
... Emerald Group Publishing Limited 2007 Worldwide web Advertising Advertising media Gender South Korea United States of America Over the past three decades numerous studies in the field of communication, marketing, psychology, sociology, and gender studies have investigated gender role...
Journal Articles
Consumer patronage of ethnic portals
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2003) 20 (6): 661–677.
Published: 01 December 2003
... with directions to Web sites in ethnic languages (CNNIC, 2000). The more ethnic users visit ethnic Web sites, the more their reliance on ethnic portals. This line of reasoning leads to the following hypothesis. © MCB UP Limited 2003 Internet marketing Worldwide web Portals Electronic commerce...
