...Hojoon Choi; Kyung Yul Lee; Temple Northup; Nah Ray Han Purpose This study aims to investigate how cultural value orientations influence electronic word-of-mouth (eWOM) behaviors through the mediation of various social relationship motivations. In particular, this study focuses more...

...Anh Dang; David Raska Electronic word of mouth eWOM National cultures Countries Literature review We determine the scope of our search based on three inclusion criteria. They are (1) the sources of the articles, (2) search keywords and algorithm, and (3) search time window...

...Ya-Ling Chiu; Ku-Hsieh Chen; Jying-Nan Wang; Yuan-Teng Hsu Purpose Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that influence consumers’ acceptance of new products...