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Keywords: multinational enterprise
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (7): 59–83.
Published: 30 May 2024
...Sara Melén Hånell; Veronika Tarnovskaya; Daniel Tolstoy Purpose The purpose of this study is to examine how different innovation efforts can support multinational enterprises’ (MNEs’) pursuits of sustainable development goals (SDGs) in emerging markets and under what circumstances they are applied...
