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Journal Articles

Factors influencing TikTok-based user purchase intention: comparison between potential customers and repeat customers

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Hongying Zhao, Christian Wagner
Journal: Internet Research
Internet Research (2024) 34 (6): 1901–1931.
https://doi.org/10.1108/INTR-07-2022-0542
Published: 25 December 2023
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Journal Articles

How TikTok leads users to flow experience: investigating the effects of technology affordances with user experience level and video length as moderators

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Hongying Zhao, Christian Wagner
Journal: Internet Research
Internet Research (2023) 33 (2): 820–849.
https://doi.org/10.1108/INTR-08-2021-0595
Published: 06 July 2022
View article titled, How TikTok leads users to flow experience: investigating the effects of technology affordances with user experience level and video length as moderators
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