...Hongying Zhao; Christian Wagner Purpose The purpose of this paper is to examine how different types of user experience in TikTok impact purchase intention via commitment to the influencer and commitment to the platform, with customer type included to determine moderating effects. Three types...

... then investigated whether – and if so, how – these approaches impact employees' perceptions of the SETA program and their subsequent commitment to it. Design/methodology/approach Utilizing a factorial-based scenario survey, this study empirically tested a model of the above relationships via covariance-based...

...Jihye Kim; Hyung-Min Kim; Minseong Kim Purpose The purpose of this study is to investigate the structural relationships between a sense of virtual community (SOVC), community satisfaction, community involvement, community commitment and alternative attractiveness in the online fan community...

... or radio. By integrating the information systems success model, social capital theory and dedication-based commitment mechanism, the purpose of this paper is to examine the varying degree of effectiveness in maintaining user’s continuance intention between two different social media platforms for traffic...