Keywords: Customer brand engagement
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Journal Articles

The dark side of customer engagement on social media: effects on self-esteem, materialism, technology addiction and impulsive buying

Saleh Bazi, Raffaele Filieri, Matthew Gorton
Journal: Internet Research
Internet Research 1–22.
https://doi.org/10.1108/INTR-05-2024-0708
Published: 03 March 2026
...Saleh Bazi; Raffaele Filieri; Matthew Gorton Purpose Online customer brand engagement is often considered a positive outcome of customer-brand relationships. However, customer engagement (CE) can have a dark side. This study aims to investigate whether customer brand engagement affects self-esteem...
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Includes: Supplementary data
Journal Articles

Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy

Durgesh Agnihotri, Pallavi Chaturvedi, Kriti Swarup, Anshul Mathur, Vikas Tripathi, Nripendra Singh
Journal: Internet Research
Internet Research (2025) 35 (6): 2342–2365.
https://doi.org/10.1108/INTR-01-2024-0030
Published: 25 November 2024
...Durgesh Agnihotri; Pallavi Chaturvedi; Kriti Swarup; Anshul Mathur; Vikas Tripathi; Nripendra Singh Purpose The study investigates the relationship between social presence dimensions and customer brand engagement (CBE) as well as the relation between customer brand engagement and purchase...
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