... theorization. Table 1 lists the conceptual definitions. Video games Customer loyalty Survey The number of players in online games has grown rapidly. This is particularly true during the pandemic, as gameplay can build positive psychological capital (Hsu and Chang, 2022) and social capital (Li...

... 10 06 2022 08 12 2022 04 04 2023 25 06 2023 25 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Video games Social values Survey Customer loyalty Online games had more than 2.8 billion active players...

...Qian Chen; Yaobin Lu; Yeming Gong; Jie Xiong Purpose This study investigates whether and how the service quality of artificial intelligence (AI) chatbots affects customer loyalty to an organization. Design/methodology/approach Based on the sequential chain model of service quality loyalty...

...Shalini Nath Tripathi; Nishtha Malik; Nripendra P. Rana; Sushma Vishnani; Shalini Srivastava Purpose The study aims to explore antecedents and consequences of customer experience (CE) by positing a comprehensive framework taking cognizance of customer loyalty (CL), customer advocacy (CA), customer...

... capabilities (emotion-based trust). The present paper links the second and the third (i.e. the two multidimensional) approaches of trust when modelling the relationship between the truster and the trustee in the context of the SE. Trust Sharing economy Customer loyalty Digital platform Word...

... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Video game Survey Customer loyalty Relationship E-commerce Online games are popular media for online communication that provide abundant revenues to e-commerce (EC) managers. Online games...

... that explains the impact of avatars on gaming intention. Electronic commerce Survey Customer loyalty The avatar literature has also examined issues surrounding avatar customization, i.e., designing an avatar to users’ preferences (Ratan and Sah, 2015). Specifically, users tend to design...

... insights for e-commerce managers to effectively build a loyal gamer base. Survey Online game Video games Structural equation modelling Customer loyalty Avatar Friendliness Ching-I Teng can be contacted at: chingit88@gmail.com 24 06 2017 12 02 2018 12 02 2018 ©...

...Ya-Ling Wu; Eldon Y. Li The results from PLS analysis show that all components of SC marketing mix (SCMM) have significant effects on SC consumer value. Moreover, SC customer value positively influences SC customer loyalty (CL). The data for this study are collected from Facebook only...

...Fan-Chen Tseng; T.C.E. Cheng; Kai Li; Ching-I Teng Purpose No studies in the extant literature have explored the role of media richness, i.e., the ability of media to enhance understanding among communication partners in a timely manner, in determining customer loyalty to mobile instant messaging...

...’ offline transaction behaviours. In addition, there is a considerable amount of research about the adoption of new technologies, but there is a scarcity of studies looking specifically at the financial services and banking industry. Consumer behaviour Customer loyalty Cross-buying Survival analysis...

... 2011 Online gaming Uses and gratifications Flow theory Computer games Customer loyalty As various Internet‐based applications spread into human society on a broad scale, they create numerous business opportunities and enrich everyday consumer activities. One of the most prevalent...

...Yung‐Shen Yen Purpose The purpose of this paper is to verify the relationship between switching costs and customer loyalty in e‐commerce. Design/methodology/approach The study conducted an empirical research. A total of 425 online shopping customers were invited from northeastern USA...

... Publishing Limited 2010 Internet Marketing Consumer behaviour Customer loyalty Sports In recent years, providing compelling online experiences via websites has emerged as an important issue in developing favourable consumer behaviour responses and outcomes in the internet environment...

... evidence that offline shoppers are more collectivistic than online shoppers. © Emerald Group Publishing Limited 2010 Collectivism Customer loyalty Purchasing Shopping This study adopts the behavioural and attitudinal perspective on loyalty, based on its theoretical justification (Day...

.... Hsi‐Peng Lu can be contacted at: scottie.wang@gmail.com © Emerald Group Publishing Limited 2008 Indoor games Internet Addiction Customer satisfaction Customer loyalty Young (1998b) argued that the Internet itself is not addictive but rather that its applications have...

... satisfaction either positively or negatively, and consequences such as customer loyalty that is mainly built by customer satisfaction. It also measures the quality of the goods and services as experienced by customers and then evaluates the performance of firms, industries, economic sectors, and national...

... channel for data collection (Mena, 1999; Novak et al., 2000; Gomory et al., 1999). We refer to Dick and Basu (1994), Jones and Sasser (1995) and Rowley and Dawes (2000) to provide a customer classification grid based on the customer loyalty “level” or “type”. We briefly discuss...

... capability. There is a body of theory and empirical research in the study of customer loyalty drivers in the services sector, which demonstrates that customers evaluate services on the basis of tangibles, responsiveness, empathy, assurance, reliability and control. These service qualities depend...