...Yang Li; Seung Ho Park Purpose Prior research on peer-to-peer (P2P) lending and electronic word-of-mouth (eWOM) has overlooked how eWOM valence ambiguity and the external environment influence the relationship between eWOM volume and platform performance. Based on signaling and information...

... re-use rights only Table 1 Summary of selected eWOM variance research Article Effects of eWOM variance Boundary conditions Test mechanism Review characteristic Social media contents Consumer characteristics Situation factors Zhang (2006) Variance has no effect...

... businesses, and potential customers frequently consult online reviews for restaurants, cafes and accommodation (BrightLocal, 2018). However, recent research has shown that information overload is a genuine concern due to the rapidly increasing volume of electronic word of mouth (eWOM) information...

... and bonding social capital on consumers' positive and negative brand-related electronic word-of-mouth (eWOM) sharing with in-group and out-group audiences. Design/methodology/approach The online survey was conducted with young adult consumers in the Netherlands (N = 322). Multiple regression...

.... The students were randomly assigned according to a factorial design. All study sessions took place in computer labs in groups of 10-15. Subjects were separated from each other and asked to complete the experiment independently. eWOM Review helpfulness Valence Consumers’ goals Information congruity...

... within the brand community context. Drawing from social identity theory and the theory of involvement, the present study aims to reveal the role that group eWOM plays in influencing brand community members’ evaluation on negative brand decisions. Design/methodology/approach By using an experimental...