...Yang Li; Seung Ho Park Purpose Prior research on peer-to-peer (P2P) lending and electronic word-of-mouth (eWOM) has overlooked how eWOM valence ambiguity and the external environment influence the relationship between eWOM volume and platform performance. Based on signaling and information...

... marketing literature by showing that the effects of review variance vary across cultures. Most studies on eWOM characteristics have focused on volume and valence (Babić Rosario et al., 2016). Volume is defined as “the total amount of eWOM interaction” (Liu, 2006 , p. 75), which increases...

... this study demonstrated that company size negatively affects review helpfulness based on the signaling theory. Finally, this study contributes to cultural comparison literature by discovering that the processing of review information by consumers differs according to their cultural background. eWOM...

... and bonding social capital on consumers' positive and negative brand-related electronic word-of-mouth (eWOM) sharing with in-group and out-group audiences. Design/methodology/approach The online survey was conducted with young adult consumers in the Netherlands (N = 322). Multiple regression...

.... H1. The presence of a review voted as “the most helpful” will influence attitude toward the product in the direction of such review valence. © Emerald Group Publishing Limited 2016 eWOM Review helpfulness Valence Consumers’ goals Information congruity With the advent...

... within the brand community context. Drawing from social identity theory and the theory of involvement, the present study aims to reveal the role that group eWOM plays in influencing brand community members’ evaluation on negative brand decisions. Design/methodology/approach By using an experimental...