... Fashion retail metaverse Internet marketing Purchase intention Self-efficacy Social networks Young consumers In 1992, Neal Stephenson, the famous American science fiction writer, introduced the concept of the metaverse in his book “Snow Crash” (Stevenson, 1994). However, it recently gained...

... Internet marketing Hotel industry Culture Power distance Uncertainty avoidance Online reviews are a trusted source of information for consumers and reduce the uncertainty associated with consumer purchasing decisions (Chua and Banerjee, 2016 ; Filieri and McLeay, 2013 ; Fu et al...

...., 2015 ; Dinev and Hart, 2006 ; Hoffman et al., 1999 ; Karyda et al., 2009) are among the top concerns among internet users. Privacy Internet marketing Mobile communications Risk Wireless technology Internet security Mobile broadband subscriptions have reached 4.3...

...Louis Yi-Shih Lo; Sheng-Wei Lin This study extends prior research on the motives for eWOM dissemination and elaborates an approach to initiate eWOM intention through deal evaluation. Internet marketing Social networks eWOM intention Facebook friend Homophily-driven website Value...

...@gmail.com 21 10 2014 26 11 2014 11 05 2015 18 09 2015 03 11 2015 14 11 2015 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Internet marketing ANOVA Advertising Communication Online operations Integrating...

... Internet marketing Consumer behaviour Social networks Community networks User involvement As of June 2014, more than 277 million Americans spent an average of 32 hours each week online (www.internetworldstats.com). With such a large percentage of internet usage, it is not a surprise...

... to the different brand messages matters when promoting search as opposed to experience products online. © Emerald Group Publishing Limited 2015 Internet marketing Advertising Marketing communications Information processing Economics of information News and advertising synergy In the online...

... Marketing strategy Internet marketing Channel management Business over the internet has fundamentally reshaped the structure of the buyer-seller relationship and offers sellers new opportunities for performing marketing activities (Hong and Cho, 2011 ; Oh et al., 2012). Important...

... reaching children contain age level, ad breaks, and brand information: Internet marketing Content analysis Children With childhood obesity drawing public attention as a serious public health issue, criticisms toward food marketing abound. In particular, interactive online food marketing...

..., and they focussed on signaling, which is the act of sending marketing signals from virtual environment to increase consumers’ attention. Internet Consumer behaviour Trust Electronic commerce Web sites Internet marketing Online shopping Beyond price information, companies operating in the online...

.... It is responsible for executing buy and sell transactions that traders place. Currently the continuous double auction (CDA) and the CDA with market maker (CDAwMM) trading algorithms are implemented. Innovation Information exchange Internet marketing Stock markets Ideas generation When referring...

... a snapshot of major developments. Internet marketing strategies started to focus on SEO within the late 1990s. As SEO is always based on the technology of the specific search engine, SEO specialized on Google started at the end of 1999 when the company seriously emerged on the search engine market. F...

... useful guidelines for practice. Electronic mail Internet marketing Stakeholder analysis The Internet offers a cost‐effective medium to build better relationships with customers than has been possible with traditional marketing methods such as direct mailing, cataloging and telemarketing...

... to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information‐processing and decision‐making activity divided in several consequent steps: Internet marketing Worldwide web Online operation Consumer behaviour...

... Publishing Limited 2004 Internet marketing Fuzzy control Delphi method The Internet enables companies to implement new business models that strengthen their competitive edge (Dussart, 2000 ; Walsh and Godfrey, 2000). E‐business, which is defined as the application of Internet technology...