... rights only Customer brand engagement Fashion retail metaverse Internet marketing Purchase intention Self-efficacy Social networks Young consumers In 1992, Neal Stephenson, the famous American science fiction writer, introduced the concept of the metaverse in his book “Snow Crash...

.... Finally, this study contributes to cultural comparison literature by discovering that the processing of review information by consumers differs according to their cultural background. eWOM Internet marketing Hotel industry Culture Power distance Uncertainty avoidance Culture is also...

... of the sample. Privacy Internet marketing Mobile communications Risk Wireless technology Internet security Mobile broadband subscriptions have reached 4.3 billion globally by the end of 2017 with the annual growth rate of 20 percent or more in the last five years (International...

... research on the motives for eWOM dissemination and elaborates an approach to initiate eWOM intention through deal evaluation. Internet marketing Social networks eWOM intention Facebook friend Homophily-driven website Value homophily Word of mouth (WOM) is defined as a consumer-dominated...

...@gmail.com 21 10 2014 26 11 2014 11 05 2015 18 09 2015 03 11 2015 14 11 2015 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Internet marketing ANOVA Advertising Communication Online operations...

... Publishing Limited 2016 Internet Internet marketing Consumer behaviour Social networks Community networks User involvement As of June 2014, more than 277 million Americans spent an average of 32 hours each week online (www.internetworldstats.com). With such a large percentage...

... experiment, results, a discussion of findings as well as implications and a conclusion. Internet marketing Advertising Marketing communications Information processing Economics of information News and advertising synergy In the online environment, the line between journalistic/news...

... Marketing strategy Internet marketing Channel management Business over the internet has fundamentally reshaped the structure of the buyer-seller relationship and offers sellers new opportunities for performing marketing activities (Hong and Cho, 2011 ; Oh et al., 2012). Important...

... food preferences and choices. However, little is known about the extent to which food advergames actually reach children and the specific content of advergames and foods promoted in the advergames that children are actually exposed to. Internet marketing Content analysis Children...

..., 2008). Commitment to a virtual community is characterized by the member's helping behavior and active participation in the activities of the virtual community, based on a strong psychological attachment to it. Internet Consumer behaviour Trust Electronic commerce Web sites Internet marketing...

....; and it extends the typical output of IAM tools – which is price of idea‐stocks – by calculating the volume weighted average price. Innovation Information exchange Internet marketing Stock markets Ideas generation The logical architecture of our system is presented in Figure 2 . We followed a three...

... a snapshot of major developments. F. Rimbach can be contacted at: frimbach@gmx.de © Emerald Group Publishing Limited 2007 Internet marketing Search engines Customers Understanding the implementation and impact of the PageRank (PR) algorithm and the Topic Sensitive Page Ranking (TSPR...

... useful guidelines for practice. C. Ranganathan can be contacted at: e.moustakas@mdx.ac.uk © Emerald Group Publishing Limited 2006 Electronic mail Internet marketing Stakeholder analysis The Internet offers a cost‐effective medium to build better relationships with customers than...

... Publishing Limited 2004 Internet marketing Fuzzy control Delphi method The Internet enables companies to implement new business models that strengthen their competitive edge (Dussart, 2000 ; Walsh and Godfrey, 2000). E‐business, which is defined as the application of Internet technology...

... referring to creative and marketing mix‐related elements of the Web site. These factors exercise a direct and crucial influence on the Web experience. They are divided in two sub‐categories: “Aesthetics” and “Marketing mix”. © Emerald Group Publishing Limited 2004 Internet marketing Worldwide...