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Keywords: Technological features
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Journal Articles
Journal:
Internet Research
Internet Research (2024) 34 (6): 2298–2340.
Published: 14 March 2024
... of technological features (i.e. viewer–streamer and viewer–viewer interactivity, streamer-level and viewer-level deep profiling and design aesthetics) in shaping viewers’ experience. Design/methodology/approach Based on 433 survey responses, this study employs a combination of structural equation modeling...
