...Hongying Zhao; Christian Wagner Purpose The purpose of this paper is to examine how different types of user experience in TikTok impact purchase intention via commitment to the influencer and commitment to the platform, with customer type included to determine moderating effects. Three types...

...Evmorfia Karampournioti; Klaus-Peter Wiedmann Purpose This paper examines in detail how the use of storytelling with parallax technology can influence the user experience (UX) in online shops as well as brand- and behavior-relevant variables. Furthermore, this study analyzes the causal...

... perspective to investigate the relationship between affordances and user experience and to examine factors that contribute to users’ intention to continue using short video apps to obtain health information. Design/methodology/approach Drawing upon affordance theory, we constructed a research model...

...Mengli Yu; Ronggang Zhou; Zhao Cai; Chee-Wee Tan; Huiwen Wang Purpose This study examines the impact of response time on user experience for mobile applications and considers the moderating influence of gender and network environment on this relationship. Design/methodology/approach...

...Jarosław Jankowski; Juho Hamari; Jarosław Wątróbski Purpose The purpose of this paper is to develop and test a method that can gradually find a sweet spot between user experience and visual intensity of website elements to maximise user conversion with minimal adverse effect. Design/methodology...