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Keywords: Virtual gift purchase
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Journal Articles
Journal:
Internet Research
Internet Research (2024) 34 (6): 2298–2340.
Published: 14 March 2024
... the research on purchase behavior in the non-shopping context by providing an enlightened understanding of virtual gift purchase behavior in live streaming. Moreover, by theoretically linking PSR with cognitive absorption, virtual gift purchase and technological features of live streaming, it enriches...
