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Keywords: Young consumers
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (6): 2342–2365.
Published: 25 November 2024
... structural equation modeling. Findings The findings discovered that social presence dimensions positively impact CBE, which substantially impacts the PI of young consumers in the fashion retail metaverse. The findings demonstrate that self-efficacy moderates the relationship between CBE and PI...
