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Purpose

Aims to make an appeal to Japanese robotic community in an attempt to keep global competitivity for the future.

Design/methodology/approach

Clarifies the cost structure of the robotic business. Analyses the needs of Japanese society. Leads to suggest the new direction of Japanese robotics.

Findings

Specific target robots for the future are suggested.

Originality/value

The new direction in R&D is proposed based on the study on the cost structure of the robotic industry and the needs of Japanese society.

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