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Purpose
The purpose of this paper is to review the International Robot Exhibition in Tokyo, Japan 2009, with emphasis on new trend of Japanese robot industry.
Design/methodology/approach
This paper is based on in‐depth interviews with exhibitors and the reporter's insight in Japanese robot industry.
Findings
A big change is observed in the direction of the Japanese industrial robotics in an attempt to overcome the economic crisis.
Practical implications
New markets, new applications, new robot types, and new robot‐based production systems will be emerging.
Originality/value
This is the first report describing the “change” in the Japanese robot industry after the breakout of the world economy recession.
© Emerald Group Publishing Limited
2010
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