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Purpose
This paper seeks to report on the Robot Award of Japan and to review the award winners of 2010.
Design/methodology/approach
The paper is based on findings at the exhibition, published papers and in‐depth interviews with award winners.
Findings
The Ministry of Economics, Trade and Industry of Japanese Government is trying to create a new robotic business and the industry and academia is responding to it.
Practical implications
The paper reviews the direction of Japan's robot business.
Originality/value
The paper focuses on commercial success and potentials rather than academic value or intriguing technology.
© Emerald Group Publishing Limited
2011
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