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Keywords: Adoption intention
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Journal Articles
Interactive Technology and Smart Education (2026) 23 (2): 374–407.
Published: 20 March 2026
... Virtual agent Fit–Viability Academic advising Risk Adoption intention Higher education institution Artificial intelligence (AI) is transforming the service industry across all sectors, including higher education. Academic institutions are integrating AI-powered virtual agents (VAs) to improve...
