...Davood Ghorbanzadeh; Mohsen Sharbatiyan Purpose Despite promising conceptual developments in value co-creation behaviors, the scholarly attention afforded to the importance of the university website features in strengthening the university brand image and reputation through students’ value co...

... for themselves. Design/methodology/approach – The authors have enhanced a prototype visualization system for helping students assess Web site features and use them to identify risky Web sites. The system was implemented with our graphical search interface for multi-attribute metadata called “Concentric...