Issues

Special Issue: Social Media & Busienss Practices in the Emerging Markets. Guest Editor: P. Vigneswara Ilavarasan

Social media and business practices in emerging markets: still unexplored

Vigneswara Ilavarasan; Arpan Kar; M.P. Gupta
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Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective

Kuttimani Tamilmani; Nripendra P. Rana; Mohammad Abdallah Ali Alryalat; Wassan A.A. Al-Khowaiter; Yogesh K. Dwivedi
View articletitled, Social media research in the context of emerging markets<span class="subtitle-colon">: </span><span class="subtitle">An analysis of extant literature from information systems perspective</span>
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Social media as communication channel in emerging economies: a closer look at cultural implications

Bolanle A. Olaniran
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An empirical examination of Instagram as an s-commerce channel

Salma Abed
View articletitled, An empirical examination of Instagram as an s-commerce channel
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eWOM through social networking sites and impact on purchase intention and brand image in Iran

Milad Farzin; Majid Fattahi
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Emotions as predictor for consumer engagement in YouTube advertisement

Fedric Kujur; Saumya Singh
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The use of social media by South African organisations

Nomusa Nomhle Dlamini; Kevin Johnston
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Using social media for competitive business outcomes: An empirical study of companies in China

Yingxia Cao; Haya Ajjan; Paul Hong; Thuong Le
View articletitled, Using social media for competitive business outcomes<span class="subtitle-colon">: </span><span class="subtitle">An empirical study of companies in China</span>
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