... perception and sustainable practices significantly influence the intention to purchase ethanol-blended fuel. Surprisingly, cost perception and infrastructure readiness do not have a significant impact on purchase intention. Social implications The study proposes four innovative policy implications...

...Le Nguyen Hoang; Le Thanh Tung Purpose This study aims to identify the relationships between the electronic word of mouth (eWOM), brand image (Brand) and online purchase intention (INT) of young customers during the coronavirus disease 2019 (COVID-19) pandemic period. Design/methodology...

... associated with purchase intention of counterfeit brand shoes, and (2) risk-taking moderates the relationship between (1) status consumption and purchase intention, and (2) brand image and purchase intension, (3) significant three-way interaction between WOM, risk-taking and status consumption on purchase...

...Kedwadee Sombultawee; Woraphon Wattanatorn Purpose This study investigates factors in consumer trust and purchase intention through omnichannel retailing. The theoretical framework is an extended theory of planned behaviour (TPB) model, with additional factors including time-saving and trust...

...) and purchase intention (PI). Design/methodology/approach For assessment of the research constructs, the measures proposed in the social psychology and marketing literature were adapted. These scales were examined for the face validity by the authors’ academic colleagues. Using the survey data collected...