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Keywords: Status consumption
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Journal Articles
Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
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Journal of Advances in Management Research (2023) 20 (2): 161–187.
Published: 01 November 2022
... respondents. After checking the psychometric properties of the survey instrument using the Lisrel package of structural equation modeling, Hayes's PROCESS macros were used for testing the hypotheses. Findings The findings from the study indicate that (1) status consumption and brand image are positively...
