Building on Unified Theory of Acceptance of Technology (UTAUT) framework, this study explores the extent to which effort expectancy and social influence collectively influence faculty technology adoption and performance outcomes. This study aims to investigate how fear of missing out (FOMO) mediates the relationship between technology adoption intention and faculty performance.
A quantitative approach was employed, drawing on a survey instrument adapted from established technology acceptance and faculty development scales. Data were collected from 405 faculty members across multiple universities in India, and PLS-SEM was used to assess the proposed relationship.
The results reveal that effort expectancy and social influence are significant predictors of effective technology adoption which in turn enhances various facets of faculty performance including instructional quality and student engagement. Notably, FOMO mediates the relationship between technology adoption intention and performance. Interestingly creative intention is better moderating variable indicating age has less importance in technology adoption intention.
This study makes important contributions in the literature by empirically measuring the impact of FOMO on Faculty performance. Also, this is the first study to compare age and creative intention as a moderating variable in the UTAUT framework. The findings of actionable recommendations for administrator education technologies and policy micro-seeking to implement target strategies that foster a supportive environment.
