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Keywords: Bibliometrix
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Journal Articles
Research progress and frontiers of the university brand: a bibliometric review between 2003 and 2024
Journal of Applied Research in Higher Education 1–22.
Published: 22 September 2025
... analysis, co-citation analysis and thematic evolution of keywords using VOSviewer and the Bibliometrix R-package to uncover existing research themes and highlight future research frontiers. Findings The results highlight the growth in publication volume and identify the top ten most cited articles. Six...
Includes: Supplementary data
