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Keywords: Brand engagement
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Journal of Applied Research in Higher Education (2025) 17 (5): 2154–2169.
Published: 29 October 2024
...) and Reward (RWD)] on Brand Engagement (BE). It emphasises casing gaps in the literature regarding the consequence of BE on BI in the OTT market. The results highlighted a significant relationship between BE on BI. At the same time, all relationships proved significant for SMA, apart from TRU. The pioneering...
