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Keywords: Brand trust
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Journal Articles
Journal of Applied Research in Higher Education (2025) 17 (6): 2293–2306.
Published: 19 November 2024
...Dagnu Haile Tessema; Figen Yesilada; Iman Aghaei; Japheth Nuhu Ahmed Purpose The primary purpose of this research is to examine the influence of perceived service quality (PSQ) on word-of-mouth (WOM) directly and through the mediating role of brand trust (BTR) and student satisfaction (SAT...
