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Keywords: Branding
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Journal Articles
Journal of Applied Research in Higher Education (2026) 18 (1): 176–188.
Published: 07 January 2025
...Madeeha Irshad Purpose The aim of the present research is to examine a university’s website factors that influence the brand image of a university and behavioral intentions of students. Design/methodology/approach Convenience sampling was used to collect data through questionnaires distributed...
