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Keywords: Co-creation
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Journal Articles
Journal of Applied Research in Higher Education (2018) 10 (1): 44–60.
Published: 05 February 2018
.... In this sense, discussion boards are the outcome of a co-creation exercise in which academics and students participate in an “asynchronous interaction” (Al-Jeraisy et al., 2015 , p. 247). The concept of co-creation has attracted much attention since Prahalad and Ramaswamy published “Co-opting customer...
