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Keywords: Fashion value orientation
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Journal Articles
Hasnawati Hasnawati, Wahyu Hidayat M, Sri Riski Wulandari, Rosidah Rosidah, Dary Mochamad Rifqie, Wirawan Setialaksana
Journal of Applied Research in Higher Education 1–18.
Published: 26 May 2026
... orientation significantly predicted behavioral intention to purchase eco-friendly batik. Ecocentric risk perception, environmental knowledge, and fashion value orientation significantly influenced attitude. Perceived traditionalism bias negatively affected attitude but not intention. Attitude itself did...
